Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos represents an entire men’s lifestyle brand that includes stylish footwear, on trend accessories and stunning men’s fragrances. Recently, John Varvatos celebrated the opening of his first Russian retail store in classic JV style, with a star-studded, black carpet arrival and rock star-worthy VIP party.
The exclusive party featured a special live performance by the legendary Russian rock band, Bi2. The event brought fans of John Varvatos and friends of Crocus Group together to experience an authentic rock concert that celebrated Russian and American culture, music and fashion combined.
A-list guests included Russian singer-songwriter and businessman Emin Agalarov, actor Pavel Tabakov, singer Ani Lorak, singer/television entertainer Inna Malikova, singer Anna Sedokova and many more popular faces who turned up for the big night. Before Bi2 took the stage for an unprecedented performance, John Varvatos addressed the crowd, thanking them for supporting their newest expansion, saying; “I’m excited to have opened the first John Varvatos store in Russia, and I am very happy to be celebrating the store opening with our friends here tonight.”
The store currently emphasizes SS16 luxe sportswear from leather moto jackets, washed suede shirt jackets to luxurious lightweight outerwear, as well as the brand’s Italian-made tailored clothing, leather and canvas footwear. The array of products is meticulously curated with an emphasis on delivering the full John Varvatos offering. The collection also highlights the distinctively sophisticated, and equally versatile wardrobe that are ideal for formal outings, and fit seamlessly into the lifestyle of stylish men worldwide.