The beautiful, Dutch Caribbean island of Curaçao was the latest location for We Are Handsome–a unique swimwear brand created by husband and wife team Jeremy and Katinka Somers with an international and celebrity following. The Australian couple chose the diverse location just above Venezuela for its culture, beauty and extraordinary European architecture. Go with us behind-the-scenes as we explore the on location shoot and their latest campaign featuring their Halcyon Days Collection.
Tell us about We are Handsome!
We Are Handsome is all about healthy, exciting summer living. It’s a mix of the thought of a cool drink on a hot summer’s day and your best memories of summers’ past.
Who is your ideal customer?
Anyone who adores vibrant and fun pieces, and covets flattering silhouettes.
Someone with impeccable taste with an irresistible charm.
What inspired you to create the line?
We saw a gap in the market for swim that wasn’t block colours, stripes or polka dots and for designs and styles that reflected the fun and vibrancy of summer. It stemmed from a desire to create suits with a fun but sophisticated feel.
What do you love most about working as a husband and wife team?
We love the trust that comes with knowing that the person you’re working side by side with is on the exact same page as you. We are very fortunate to have complimentary skills and strengths. We also have the same taste, sense of humour and desire and drive in life which is perfect! We really adore working with each other and we believe it shows in our collections.
How did you choose the island of Curaçao to film your latest campaign?
Well, we wanted to shoot our campaign on an island that contained a lot of colour—and Curaçao is perfect for that! The island is scattered with a range of Dutch and Spanish style influenced houses individually painted using the rainbow as a palette. Curaçao feels very remote but still is so accessible. With its aqua blue seas and white sand beaches it’s the perfect tropical escape in the Caribbean!
What are the top places you would recommend readers to visit there?
Jan Thiel Beach- For a slice of European beach life, complete with beach volleyball, a pontoon and beach bar. It’s the perfect place to sip a cocktail and watch the sun slip below the horizon.
Playa Porto Mari – For the pristine white sand and turquoise waters. This is the best place to waste away the day with a good book!
How does travel inspire your collections?
We draw a lot from our experiences traveling! Our collection that releases in May is wholly inspired by our trip to Miami for last year’s Swim Fashion Week in 2014. Given that we’re creating the perfect companion for your summer holiday, we’re always looking to the things, places and flavors of the destinations we see to include in our collections.
Tell us about some of your most memorable vacations.
We love traveling to Africa, we love spending time amidst the wildlife and locals. It holds a special place in our lives as we were married in Tanzania atop of the Ngorogoro Crater.
What was it like when you saw celebrities like Beyoncé, Diane Kruger, Rihanna wear your line?
It is always surreal and very flattering. We love that they love it so much so as to include it in their lives.
Describe your perfect day.
It starts early! With a workout and then definitely out and about with our dogs, Bear and Moose, whether at the park or the beach. A late breakfast with our friends and then time spent on the job. We’ll wind down the day with a home cooked meal and some quality time together.
Where would you like to see the brand in the future?
We see active-wear becoming more of a feature! We love that everyone has loved our offering and so we’re going to give a bit more of what is being loved! We have a couple of other big plans for this year – which, of course, is top secret now – but keep an eye out because we don’t know how to not be busy creating!
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