FACTIO MAGAZINE: If you could describe your line in one word what would it be? ANNA HOVET: Awesome.
FM: What is your design aesthetic? AH: Color, comfort, and style. I love to play with color blocking to create different silhouettes. Many of my designs are multi-functional and can be styled with several looks.
FM: Tell us about your Spring 2010 collection. AH: Inspired by the Chicago streetwear scene, literary philosophy, and Joseph Kosuth’s work in the Modern Wing of the Art Institute, the spring/summer line is about womans’ self definitions. By wearing the definition of their chosen word, the woman expresses who she wants to be in the world while viewers can hold her accountable for living into that word. Fun, flirtatious, and colorful, the designs include screenprinted text and my signature color-blocking with a young contemporary style to create an edgy and ultra-wearable spring collection.
FM: If you weren’t a designer what would you be. AH: A senator.
FM: What are you doing for Fashion Focus? AH: As a Designer in Residence for the Chicago Fashion Incubator at Macy's on State Street I will be showing my Spring/Summer 2010 collection at Fashion Focus Chicago in Millennium Park during the prestigious Macy's Designers' of Chicago show on October 22.
FM: What is your biggest career moment to date? AH: In March, Jennifer Hudson ordered 10 peices from my Fall 2009 collection (which is available on my website and at AKIRA). She is an amazing woman and a huge inspiration to me.
FM: What do you wish people would understand about the fashion industry? AH: I wish people would understand that it's not as easy as it looks. I wish I could sit around drawing pretty clothes all day, but there is so much more that goes into having your own fashion line. Since my business is just starting out, I do everything - design, marketing, finances, legal, etc. I never dreamed I would have my own line at 24-years- old, but after getting laid off due to the economy in December, I just kind of fell into it. It's my life now and I love it!
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