Meet Fashion Designer Borris Powell

FACTIO MAGAZINE: What are you doing for Fashion Focus? 
BORRIS POWELL: I'm showing a full collection that's light, flirty, and very romantic. This will be my first fashion week, but I plan to make this a show that will make Chicago's history.

FM: If you could describe your line in one word, what would it be?
BP: Feminine.

FM: What is your design aesthetic? 
BP: Luxury evening gowns with a slight hint of sexiness.

FM: Tell us about your Spring 2010 collection.
BP: It's called, Le Jardin de L'Amour, which is The garden of love in French. It's about finding the ease of love in such a beautiful natural setting, the garden. This is where things are so easy for one or for all. Emoting the feeling of beauty, innocence, romance, and love. And it's all done in the eyes of the one you truly love.

FM: If you weren’t a designer, what would you be?
BP: A designer's assistant that did most of the designing (laughs). This is all I've wanted to do for a very long time, so I can only see myself as a designer. This isn't a hobby for me. I'm not just trying to pass the time. This is all I see myself doing until the end of time.

FM: What is your biggest career moment to date?
BP: There has been a load of things that have brought me to this moment. From a few magazine articles here and there and a couple of covers. Fashion week in KC and now for the first time, here in Chicago. As the new guy, I am still working on building my career and plan on having a lot more of very BIG moments.

FM: What do you wish people would understand about the fashion industry?
BP: That it's a lot of hard work that goes into those 15 minutes that you sit and hopefully enjoy a show. The real reason that people should attend fashion shows is to come and support a friend and/or family member, but number one, come ready to buy for your next season!

For more info about Borris Powell's fashion show during Fashion Focus, click here.

*Photos by Giuliano Correia