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Diet Coke Now Producing Fashion-Focused Content

From Diet Coke is going all in when it comes to collaborating with the fashion industry. First they paired up with Karl Lagerfeld for limited-edition bottle design, now they’re launching a fashion channel in conjunction with Yahoo UK. The site, Style it Light, features style-focused galleries, reviews, and interactive content — it all just happens to have a lot of Diet Coke imagery hovering in the background. Read the full story at



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