The Q Factor

On June 7th, Chicago’s most fabulous techies headed to Michigan Ave. for an exclusive bash honoring Motorola’s newest it-gadget. The Gen Art event was held at Michigan Avenue’s Destination Q, where DJ Steve Aoki was spinning ferociously, the top-shelf drinks were flowing feverishly and the video-game action was in full effect: boys couldn’t help but be boys when faced with a souped-up, ultra-realistic car racing game. Circulating hors d’oeuvres included panini lollipops and zucchini tarts and entertainment included partygoers busting out their best moves. We never knew Chicago’s media and about-town elite were so skilled on the dance floor.

The real star of the night, of course, was the Motorola Moto Q, a gadget basically designed to make any other appliance obsolete. (Well, besides a coffee maker perhaps.) The Moto Q delivers entertainment, a tip-top quality speakerphone and Windows software in a thin-as-an-Olsen-twin, sleek-as-Gwyneth package. Some of the phone’s features include: a full keyboard with a thumb wheel and five-way navigation button, picture caller ID and video capabilities. And, uh, much more: Factio’s not tech-savvy enough to give the gadget justice, but folks wanting more info should log onto: www.motorola.com. All we know is that guests were salivating big-time for a taste of the Q Factor.

Motorola’s Destination Q is now open at 666 N. Michigan Ave. The Q-haven is mostly a showroom for the hot new product, but it will feature a variety of non-Q items for sale along with a DJ, a bar and a spot for lounging.
-Jenny Berg