Fashion Focus Chicago 2009 Chicago’s annual fashion week October 22-25

Fashion Focus Chicago, Chicago’s annual fashion week, is doing things a little differently this year.

Fashion Focus Chicago, Chicago’s annual fashion week, is doing things a little differently this year. Instead of the weeklong festivities, Fashion Focus will be condensed into a weekend event. The hope behind the shorter fashion “week” is to attract more buyers, tourists and national press. In addition, they have also decided to use social media Facebook and Twitter to communicate with national press more quickly and in real time to garner more PR output than during the eight-day session. The event falls on the same weekend as Stylemax, the Midwest’s largest women’s apparel market; October 22-25. With big changes come high hopes for 2009. Fashion Focus hopes to top last year’s record high attendance and maybe bring in a little more press along the way. For more info, visit www.chicagofashionresource.com
-Tracey Johnsen

*Photo by Jack Perno