Louis Vuitton’s global network of stores will be lit up with an elegant display of Hindu motifs to celebrate Diwali, the Indian Festival of Lights.
Louis Vuitton started celebrating Diwali November 5th. This is the first time the company will be celebrating one single common festival. The decision to celebrate Diwali was to honor the common values Louis Vuitton has with India, the respect for tradition and the passion for innovation. The Mythological origins describes Diwali as a symbol of inter-communal peace and harmony that cuts across barriers of caste, class, religion, and country. The festival of Diwali has been revered and celebrated in India from times immemorial. Louis Vuitton will also pay tribute to the Indian heritage by re-editing forty pieces from their summer 2010 and winter 2010 collection using fabric from authentic “vintage” saris sourced in the cities of India, including New Delhi, Bombay, Bangalore, and Madras. -Damonica Boone
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