DuWop has du-one it again. It’s two latest releases, Revolotion for the face and the Reversible Eyeliner pencil, proves the brand’s impeccable ability to stay one step ahead of the trends with über-luxurious products that we didn’t know we needed but, once we’ve tried them, we can’t seem to live without.
After earning its wings (and hoards of celebrity converts) with i gels (portable eye packs that reduce puffiness and swelling) and the wildly popular lip venom (a gloss whose ingredients mildly irritate the lips into a poufy pout, à la Ms. Jolie), the Los Angeles-based company has remained constant to its motto to create “what isn’t out there,” plying us with unique makeup and beauty items that inevitably become the next big thing. These two latest products are no exception: Revolotion for the face and Reversible Eyeliner fill a hole in the cosmetic market’s burgeoning demand for primers and all-in-one tinted moisturizers.
While the idea of the makeup primer is old news in the film and television industry, it’s relatively new to us normal non-actress folk. Meant to be applied prior to any shadows, foundations, or blushes, primer preps your skin by giving the makeup something to hold on to, thus preventing creases, lines, or that unfortunate migration of color to the nether-regions of your lips and eyes. DuWop’s Reversible Eyeliner applies this theory (which the brand has already experimented with in its award-winning Reversible Lipliner) to the delicate eye area. Admittedly, the idea of yet another colorless, odorless product to apply under our makeup seemed like a marketing ploy to empty our pocketbooks, but it didn’t take long for skepticism to give way to sheer disbelief that we had once tried to wear eye makeup at all without the help of this little pencil. Applied to the inner edges of the eyes and lids, the Reversible Liner really does prevent those mid-lid creases of shadow, and the annoying gathering of colored liners in the outer corners of the eye. And, best of all, the liner causes the gentlest of plumping of the eye area, eradicating small lines and crow’s feet and leaving the lid with a smooth, even texture – thanks to ingredients like Bioxilift® (a natural product that has effects similar to Botox®) and Kombuchka™ (a black tea derivative with plumping effects).
Once you’re primed and ready, carry on with Revolotion for the Face, a tinted moisturizer with SPF that has proven equally popular around the Factio offices. A face-friendly version of DuWop’s Revolotion for the Body (which has earned consistently glowing reviews from celebs and plebians alike), the new Revolotion gives users a great, dewy glow, and coveted (but oh so hard to obtain!) makeup-less look. Initially a bit wary of the lotion’s color palette (the body lotion can leave very fair-skinned blonds with the slightest orange tint), our fears proved to be unfounded: DuWop has expanded their color range to include 6 shades (all named after the brand’s employees) that run the gamut from ivory to deep tan. Like the body lotion, the biggest appeal of the Revolotion face cream is it’s incredibly fluid consistency, which spreads on with the lightest of touch. With its combination of tint, moisture, and SPF, Revolotion can easily be used alone to give skin an even tone and natural glow, or as a pre-makeup base. If only life’s other problems could be so easily solved with a neatly-packaged pencil and a hint of tint….
You can find DuWop’s Reverse Eyeliner and Revolotion for the Face in department stores, Sephora outlets, and high-end boutiques around the globe. Products retail for $24 and $28, respectively. For further information about the brand, visit their website at www.duwop.com.
-Brenna Fleener, Paris Correspondent
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